Quickly switching production to new cultivars of main crops is a common approach for limited duration differentiation. Typically procured from specialty breeders, new cultivars such as honeynut squash are purchased, brought into a crop rotation, and marketed as a new take on an old standby. This approach, unless all breeding is done in-house, implies that a new cultivar is available to, at the very least, several farms at once, which may seem to negate some potential differentiation benefits. However, this availability and lack of complete uniqueness for new cultivars is actually a benefit to the farms embracing a new cultivar. The market must be informed of a new cultivar, its qualities, and must accept them before the benefits of differentiation can be harnessed, this awareness campaign is much less resource intensive when several farms are pushing the same message.
Newly legalized or deregulated crops provide a similar differentiation approach to new cultivars. However, for newly legalized or deregulated crops procurement of the crop is not the main speed bump to production at scale. Often entirely new cultivation methods, or significantly adjusted cultivation systems will be required, adding to switching costs for the farmer. Additionally, legalization or deregulation may not occur at a single moment in time, but as we have seen recently may be a slow domino effect over several decades, limiting the geographies that can switch to the new crop. These factors combine to extend the longevity of differentiation and may artificially inflate crop value. This can be a blessing and a curse for a budding industry around a deregulated or legalized crop…

Commodity pricing models combined with numerous economic down forces have been squeezing farmers more than ever before in recent decades.

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IntraLights deliver complete crop protection to growers without the need to continually purchase chemicals or the labor to apply them.

Pesticidal light treatments are a groundbreaking new crop protection technology developed by IntraLight. Using nothing more than nightly applications of gentle protective light, IntraLights can keep your crops free of pest and pathogen infestations. How is this possible?

Keeping up with consumer trends Several factors are pushing medium and large-scale farmers, home gardeners, and hobbyists toward organic food production. The public’s aversion to produce grown with non-organic pesticides is increasing as awareness of health risks...

There are a wide range of organic alternatives to chemical pesticides: Are you looking for alternatives to chemical pesticides to protect your farm or garden from chemical contamination? You’re not alone. As the organic-only food purchasing movement grows rapidly and...